Today’s Morning File is going to be short, because I’m off being a bridesmaid and stuff. TOTALLY JOKING! They’ve known each other for years. 1. Shelley Fashan There was a story this week about the St. John’s Telegram using its front page to highlight the abuse women receive in online comments. That story followed upon the […]
The value of a tweet: CIBC’s campaign for the Run for the Cure
The CIBC is positioning itself as a responsible corporate citizen. Why, just ask them. Monday, it embarked on a Twitter campaign to raise money for the Canadian Breast Cancer Foundation. The company initiated the campaign with this tweet: By the end of the day, the corporate twitter account announced success: Money for charity. What could possibly […]