Paper Excellence is on a desperate charm offensive in Nova Scotia, trying to build “trust,” get support to refit and re-open its Pictou County Northern Pulp mill, make people believe that the company has somehow transformed itself overnight, and convince us all to forget its many egregious environmental, social, and political transgressions and bullying tactics....
Paper Excellence holds a media show and piles on the PR
Northern Pulp’s owner is working on a $350 million “complete transformation” for the mill in Pictou County, but doesn’t say whether any of that money will be public, or why Nova Scotians should trust them.
On the morning of July 15, Iris Communications’ Sean Lewis sent out a press release on behalf of Paper Excellence. It was chockablock with carefully calibrated and curated PR, informing us that Northern Pulp’s 54-year-old pulp mill in Pictou County was set to become “a “best-in-class operation” and “one of the world’s cleanest, most environmentally […]
Northern Pulp says it “cares” — but for whom and for what?
“We care,” says Northern Pulp on the website it has created to spread the word that it “cares about forestry families of Nova Scotia.” The site is a vehicle for the company’s letter-writing campaign to get people in the forestry sector to contact Premier Stephen McNeil, their MLA, MP, or even Canadian Senators to ask […]