Northern Pulp is claiming that the changes it’s proposing for its 54-year-old pulp mill in Pictou County will make it “best in class.” Even the blurb that appears on the Nova Scotia Environment and Climate Change page for the “mill transformation and effluent treatment facility project” includes the phrase “best in class.” And although Northern […]
Woo and sue: Northern Pulp’s strategy in Nova Scotia
Colchester County Mayor Christine Blair accuses the Halifax Examiner of publishing "misinformation" about the county's wastewater agreement with Northern Pulp, but won't tell us what we supposedly got wrong.
Item number 15 on the agenda of last week’s council meeting of the Municipality of the County of Colchester County was “Northern Pulp Misinformation.” Four hours into the meeting, held on Zoom, the item finally made the floor. The municipality’s director of public works, Michelle Boudreau, told Council she had put together a “Frequently Asked […]
Paper Excellence holds a media show and piles on the PR
Northern Pulp’s owner is working on a $350 million “complete transformation” for the mill in Pictou County, but doesn’t say whether any of that money will be public, or why Nova Scotians should trust them.
On the morning of July 15, Iris Communications’ Sean Lewis sent out a press release on behalf of Paper Excellence. It was chockablock with carefully calibrated and curated PR, informing us that Northern Pulp’s 54-year-old pulp mill in Pictou County was set to become “a “best-in-class operation” and “one of the world’s cleanest, most environmentally […]