Despite making significant progress in attracting more visitors and generating $2.6 billion in revenue last year, the province’s tourism industry is still a long way from the goal of $4 billion by 2024 envisioned by the Ivany Report five years ago. “We’re updating our strategy which we are calling The Second Half,” Judy Saunders told…
You are here: / / The Ivany Report set a target of a $4 billion tourism industry in Nova Scotia by 2024. We’re nowhere near that. Now what?
About Jennifer Henderson
Jennifer Henderson is a freelance journalist and retired CBC News reporter. email: [email protected]