“Anti-journalism”: the Chronicle Herald’s World.Oyster.Go. advertorials for NSBI are a step too far

The Chronicle Herald is printing advertorials promoting Nova Scotia Business, Inc, the province’s economic development agency. The campaign includes “freelance-written articles and original photography appearing weekly in the printed Herald and its community papers, banner advertisements, social media, and a specially designed online hub of content,” wrote NSBI spokesperson Shawn Hirtle in an email. NSBI paid $34,900…